Techstars Startup Week Tampa Bay 2019

“Marketing and Innovation make money, everything else is a cost” - Peter Drucker

In any business, there are plenty of areas that will cost you money. Marketing should not be one of them.

Marketing should be where you make money.

I know what you’re thinking “Easier said than done”. You’re right... it’s not easy, however having a better understanding of how to do marketing, track success, and avoid bad strategies, will certainly help.

This session is a crash course in all things marketing. We’ll go over the importance of marketing and how to give yourself the best chance of doing it right.

There are often many unanswered questions that a startup faces… Should you advertise? Do SEO? Use social media? Blog?

We’ll cover each one of these and more. We’ll look at how to decide which strategies are right for you and how to implement them for the greatest chance of success.

We wrap up with some Q&A, if there’s time, so you can get answers for your specific business.

Bring a notepad, pen, and any questions you have! The goal here is to leave with a better understanding of which marketing is best for you, and how to get started on it.