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Tuesday, February 5 • 1:00pm - 2:00pm
Workshop: Who Is Your Customer, Really?

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Customer discovery is perhaps one of the most challenging aspects of validating your business idea. You THINK you know who it is, but HOW do you know who it is. Following a proven and effective method, Robert Blacklidge leads you through an exercise in finding and validating your target customer. Recommended for every business owner or prospective business owner because, if you don't know who your customer is, how are you going to find them?

avatar for Robert Blacklidge

Robert Blacklidge

Founder, Startup Cruise
Robert Blacklidge MBA, USAF Veteran, Serial Entrepreneur, Effectuation Camp Creator, and Presenter for Action Zone, 2018 conductor of StartupBusStartupBus Florida route, and Founder of StartupCruise. Robert works closely with entrepreneurs and military veterans. Affectionately called the Startup Santa providing insights and mentorship to military veterans and community entrepreneurs as they face the many challenges of entrepreneurship... Read More →