avatar for Cindy Cruz, CPA, CIA

Cindy Cruz, CPA, CIA

Senior Manager - idea2innovation
Cindy Cruz has over 13 years of experience within areas such as service design, innovation, continuous improvement, facilitation, higher ed academics, public accounting and internal audit. She is currently a Senior Manager in PwC’s idea2innovation (i2i) team within the Firm’s back office. Cindy established the i2i team with a vision of capturing ideas, automation and improvement opportunities as well as facilitating change within the organization.

Currently, Cindy acts as the voice of the customer (VoC) lead for one of the Firm’s largest internal reporting and analytics projects, working with hundreds of internal employees to simplify the PwC experience.

Cindy received her Bachelor of Science degree from Florida State University and her Master of Accountancy from the University of South Florida. She is a licensed Certified Public Accountant and Certified Internal Auditor. In addition, Cindy was an adjunct professor at the University of South Florida.

Cindy has served on numerous boards and executive committees including the Pathways Commission (recommendation from US Department of Treasury), Chairman of the AICPA Pre-Certification Executive Education Committee (authority to testify to US Congress) and Chairman of the USF Accounting Circle Board of Directors. Cindy is also an accomplished motivational speaker, with a focus on college students, and has spoken on topics such as personal brand, alumni involvement, creating your own success story, pursuit of passion and making an impact.