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Rakefet Bachur

Florida-Israel Business Accelerator
Director of Marketing and Strategic Partnerships
Rakefet has close to two decades of creative and strategic marketing experience in Israel, Europe and mostly in the U.S.

She has been with the Florida-Israel Business Accelerator since 2016 and is responsible for bringing 28 Israeli companies to the FIBA program. Prior to FIBA she worked as a marketing executive at BayCare Health System, the largest healthcare provider in the Tampa Bay Area. She led the marketing of women's and children's health services across 14 hospitals. [Among her accomplishments, during her tenure at BayCare is the award-winning campaign for breast cancer awareness “In Our Hands”, the original “UnMonsters” game app for the children's hospital, and the opening of the new St. Joseph’s hospital in Riverview.]

While working full time at BayCare, Rakefet also taught marketing and consumer behavior evening classes at Ringling College of Art and Design in Sarasota as an adjunct faculty.

Prior to her corporate experience, Rakefet worked with start-ups in the medical device, design and non-profits industries. She launched Midot, a social start-up ranking non-profits in Israel, she relocated to Tampa to open the U.S. Office of Talia Technology, an Israeli start-up developing medical equipment for optometrists, and she managed the Swiss pharmaceutical account for Tamooz Exhibitions, a design company that entered the European market.

Rakefet earned her MS in Marketing with honors from the University of Tampa and her BA in Media & Management from the College of Management in Tel-Aviv. She grew up in Israel, and at age 18 shortly after graduating from high school completed two years of mandatory military service in the Israel Defense Force.

My Speakers Sessions

Thursday, February 7

11:00am EST