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avatar for Sara Stonecipher

Sara Stonecipher

MISRED Outfitters
Founder/Owner
Sara was born and raised in St. Petersburg, Fl. She is a 2nd generation downtown St. Pete retailer, as well as being married to another small business owner, Nathan of Green Bench Brewing Company.

Sara’s mom, Patti, opened her 1st shop on beach drive in 1991, before there was much to be said about our now thriving waterfront. Patti helped to pioneer the small business culture downtown and spent several years as president of the downtown business association.

Fast forward 20 years, Sara opened her store, MISRED Outfitters, in the 600 Block of Central in 2010. She was one of the original tenant to go into the blighted area of central, and has since then helped to develop the emerging small business culture that is now Central Avenue.

When MISRED opened, the 600 block was the quintessential artist district, and MISRED was it’s flagship vintage shop. Eventually as the block got busier, Sara tried her hand at clothing design, even opening a local manufacturing facility for her and other designers to use.

But as St. Pete changed, Sara saw an opportunity to change as well. Today MISRED is an all new Clothing boutique, specializing in fashionable everyday clothing & accessories, all for under $60. The change in concept worked for MISRED and now the company has 2 store fronts in St. Pete & Safety Harbor, a thriving online store, plus buying offices that house department buyers, marketing teams, full photography studios and their own fulfillment warehouse. Then in 2017 the people of Tampa Bay named MISRED best boutique in Tampa Bay in the highly coveted Creative Loafings Best of the Bay awards.